Australian Open LED Redesign

In 2024, The Australian Open embarked on an exciting new phase with a revitalized brand identity. I had the honor of helping redesign and enhance the LED graphics for this esteemed Grand Slam tennis tournament. Our primary goal at SMT's Creative Team was to revamp the graphics for enhanced visual impact and improved readability, while maintaining alignment with the new brand standards. This project is one that I am extremely proud of, as my collaboration with the SMT Creative Team resulted in a beautifully renewed design and seamless integration of these updated LED graphics throughout the tournament.