Gotham Typeface Study

My goal for this project was to grow an understanding of the characteristics that make up a typeface. I chose Gotham because it was a modern generally popular typeface that I wanted to understand more about the history behind the creation of it, and also the unique characteristics of the letterform that make it such a fantastic and universally legible typeface.

Resources:
https://design.tutsplus.com/articles/gotham-font-history-from-gq-to-the-barack-obama-campaign--cms-35415
https://www.typography.com/fonts/gotham/design-notes
https://www.hyperakt.com/lunch-talks/tobias-frere-jones/
https://creativepro.com/dot-font-type-off-the-wall/
https://theoutline.com/post/7356/gotham-font-is-everywhere