NYC Marathon

My work on the NYC Marathon included helping update the Jumbo Board and Finish Line Photobridge LED Display graphics to reflect the yearly brand guide updates. As well as leading the work on the layout and animation of hundreds of unique graphics for the finish line ribbon board and helping bring SMT's first selfie kiosk to a marathon through working on the graphic and asset creation for use onsite. Throughout this process I collaborated with the SMT Creative team to maintain a cohesive visual update throughout the multiple LED displays, lead the work to create an automated process on the ribbon board asset creation to streamline the process of creating the numerous amounts of graphics, as well as contributed to improving the workflow of the selfie kiosk asset creation.
Overall working on the NYC Marathon was definitely one of the largest scale projects I have worked on with SMT due to the organization and creation of the numerous amounts of assets and graphic pieces to cover the magnitude of all 26.2 miles through the five boroughs of NYC, and it was such an amazing experience seeing it all come together through the hard work of the amazing team at SMT.